Wikimedia Foundation wants to rebrand as Wikipedia
Posted: Fri Mar 01, 2019 5:34 am
While Midsize Jake of Wikipediocracy wastes his time trying to "beat the Genderdesk Lady to the punch just this one time" by writing about shit that nobody outside the Wikipedia bubble is going to care about, I thought it might interest our readers to learn something about Wikipedia that is pretty significant.
For years, fifteen to be precise, the Wikimedia Foundation, the legal owners of Wikipedia, have tried to convince the world that their non-profit organisation did more than just host an encyclopedia, that they have a bunch of other sites in their movement offering different types of free knowledge that anyone can edit, and they were all theoretically independent of and co-equal to Wikipedia. It is and always was, horseshit.
Primarily because Wikipedia was the first, and has always been by far and away the most popular with users, the public never even really knew there was any other projects, much less even knew what the Foundation was. The press seems to know, but only because regurgitating press releases is basically all they do as far as covering Wikipedia goes, unless something majorly bad happens. In which case the only newsworthy scandals were either about Wikipedia or the owners of Wikipedia, so that hardly helped.
The volunteers in the movement knew, but they were by and large at best apathetic, at worst, entirely hostile to the notion of this family of co-equals, with Wikipedia's editors fighting the unwanted upstarts, or seeing them as garbage dumps, and the editors of the downtrodden sister sites reacting accordingly. The Foundation never tried to act as peacemaker or coordinator, indeed they showed their true colours when they were the first part of the movement to ditch the wiki technology they all run on, in favour of a bespoke website whose contents they have sole control over.
Rather hilariously, while being largely ignorant of the actual sister sites, the public has always been rather persistently confused as to what relationship Wikipedia has to WikiLeaks, and the large number of people who have tried to cash in on the wiki brand by claiming association with Wikipedia where there was none, has included none other than Jimmy Wales with his private company WikiTriubune, which seeks to deliver the last stomp to the head of the already very dead Foundation owned site, Wikinews.
And if anyone still cared to read it, the same confusion might still apply to the supposed critic site Wikipediocracy, although that has less to do with the name and more to do with the fact most of its posters are Wikipedians saying less critical stuff than is now regularly seen inside the cult, mostly directed at the poor old Foundation or the scum at the other sites (and seriously, scum is one of their less offensive words for their brothers in arms). We here at Wikipedia Sucks! have unsurprisingly never been confused with Wikipedia or the Wikipedians.
And so it now appears the Foundation are ready to admit defeat. Rebranding proposals are in the works, and it looks likely the Foundation will seek to rebrand itself as the Wikipedia Foundation, possibly even just Wikipedia, and rename/reposition all the sister sites as being very much smaller and subservient to the super-brand, Wikipedia.
This has all the makings of starting a huge fight within the community, but since the unpaid volunteers will have nothing better to suggest except do nothing, and since the Foundation seems quite ready to admit the status quo really isn't worth persisting with even if it means starting a fight, and since the Foundation are now well used to being screamed at by the community, it seems like the fight will be in vain. And since the rebranding seeks to put Wikipedia front and centre, it is sure to find plenty of support within the large group of Wikipedia editors who have always believed this was the natural order of things.
Those who know how the Wikimedia Foundation operates will be unsurprised to learn two things - a) that they needed external consultants to tell them their current branding strategy was useless, and b) a chief driver of their concern is how brand confusion affects their ability to raise money
While it may be tempting to fear this move as potentially strengthening the cult, I propose it would actually weaken it, since it shows that despite all their recent attempts to push this idea they really are more than an encyclopedia, when it comes down to it, they have no real ambitions other than to keep playing on the massive con-trick that is pretending Wikipedia is a useful starting point for research.
Secondly, there is already an internal groundswell of opposition to using a supposed neutral world encyclopedia as a combatant in the ongoing social-political battles of our time, and this will only harden that opposition, positioning it as the act of Wikipedia.
And significantly, the whole point of them diversifying was because they could see what we can see, or so we thought, that the writing really is on the wall for them if they are really only ever going to be all about supporting and promoting Wikipedia, since it can and will be destroyed either by a superior technology, regulation, or even a distant hope that one day its uselessness as an encyclopedia might be realised by the masses, perhaps in the aftermath of some huge scandal where a kid dies because Alexa gave them bad medical advice. Or even some as yet unseen threat. Single points of failure, and all that.
If they box themselves in, if they retreat into what they think works well for them, then when the time comes, it will be easy to just scoop them up and toss them in the trash, like so much 20th Century junk.
HTD.
For years, fifteen to be precise, the Wikimedia Foundation, the legal owners of Wikipedia, have tried to convince the world that their non-profit organisation did more than just host an encyclopedia, that they have a bunch of other sites in their movement offering different types of free knowledge that anyone can edit, and they were all theoretically independent of and co-equal to Wikipedia. It is and always was, horseshit.
Primarily because Wikipedia was the first, and has always been by far and away the most popular with users, the public never even really knew there was any other projects, much less even knew what the Foundation was. The press seems to know, but only because regurgitating press releases is basically all they do as far as covering Wikipedia goes, unless something majorly bad happens. In which case the only newsworthy scandals were either about Wikipedia or the owners of Wikipedia, so that hardly helped.
The volunteers in the movement knew, but they were by and large at best apathetic, at worst, entirely hostile to the notion of this family of co-equals, with Wikipedia's editors fighting the unwanted upstarts, or seeing them as garbage dumps, and the editors of the downtrodden sister sites reacting accordingly. The Foundation never tried to act as peacemaker or coordinator, indeed they showed their true colours when they were the first part of the movement to ditch the wiki technology they all run on, in favour of a bespoke website whose contents they have sole control over.
Rather hilariously, while being largely ignorant of the actual sister sites, the public has always been rather persistently confused as to what relationship Wikipedia has to WikiLeaks, and the large number of people who have tried to cash in on the wiki brand by claiming association with Wikipedia where there was none, has included none other than Jimmy Wales with his private company WikiTriubune, which seeks to deliver the last stomp to the head of the already very dead Foundation owned site, Wikinews.
And if anyone still cared to read it, the same confusion might still apply to the supposed critic site Wikipediocracy, although that has less to do with the name and more to do with the fact most of its posters are Wikipedians saying less critical stuff than is now regularly seen inside the cult, mostly directed at the poor old Foundation or the scum at the other sites (and seriously, scum is one of their less offensive words for their brothers in arms). We here at Wikipedia Sucks! have unsurprisingly never been confused with Wikipedia or the Wikipedians.
And so it now appears the Foundation are ready to admit defeat. Rebranding proposals are in the works, and it looks likely the Foundation will seek to rebrand itself as the Wikipedia Foundation, possibly even just Wikipedia, and rename/reposition all the sister sites as being very much smaller and subservient to the super-brand, Wikipedia.
This has all the makings of starting a huge fight within the community, but since the unpaid volunteers will have nothing better to suggest except do nothing, and since the Foundation seems quite ready to admit the status quo really isn't worth persisting with even if it means starting a fight, and since the Foundation are now well used to being screamed at by the community, it seems like the fight will be in vain. And since the rebranding seeks to put Wikipedia front and centre, it is sure to find plenty of support within the large group of Wikipedia editors who have always believed this was the natural order of things.
Those who know how the Wikimedia Foundation operates will be unsurprised to learn two things - a) that they needed external consultants to tell them their current branding strategy was useless, and b) a chief driver of their concern is how brand confusion affects their ability to raise money
While it may be tempting to fear this move as potentially strengthening the cult, I propose it would actually weaken it, since it shows that despite all their recent attempts to push this idea they really are more than an encyclopedia, when it comes down to it, they have no real ambitions other than to keep playing on the massive con-trick that is pretending Wikipedia is a useful starting point for research.
Secondly, there is already an internal groundswell of opposition to using a supposed neutral world encyclopedia as a combatant in the ongoing social-political battles of our time, and this will only harden that opposition, positioning it as the act of Wikipedia.
And significantly, the whole point of them diversifying was because they could see what we can see, or so we thought, that the writing really is on the wall for them if they are really only ever going to be all about supporting and promoting Wikipedia, since it can and will be destroyed either by a superior technology, regulation, or even a distant hope that one day its uselessness as an encyclopedia might be realised by the masses, perhaps in the aftermath of some huge scandal where a kid dies because Alexa gave them bad medical advice. Or even some as yet unseen threat. Single points of failure, and all that.
If they box themselves in, if they retreat into what they think works well for them, then when the time comes, it will be easy to just scoop them up and toss them in the trash, like so much 20th Century junk.
HTD.